Driving whilst under the influence of alcohol kills!
That is the warning in the message of a TV advertising campaign featuring blunt talking from Helen Mirren being run by american beer company Budweiser and Uber. The latter of whom is even offering a free taxi ride over the Christmas period for it’s new customers only.
For those who have not as yet seen it, here is the advert:
Whilst many will see this as a cynical campaign to boost sales of both Budweiser beer and the use of Uber taxis, and that there is a danger that the message will be lost in the humour; many believe that with a lack of public safety video information from the Tory Government, messages such as this, even in a commercial context; are invaluable.